When a local home services business approached YouGoMedia 12 months ago, they were struggling to generate leads online despite having an established offline reputation. Their website was barely visible in search results, receiving just 850 organic visits per month and generating only 3-5 leads weekly through their contact form.

Our comprehensive audit revealed several critical issues affecting their performance:

• Poorly optimized Google Business Profile with inconsistent NAP (Name, Address, Phone) information

• Website content that failed to target location-specific keywords

• No structured data markup for local business information

• Absence of backlinks from relevant local directories

• Slow mobile page speed (averaging 6.2 seconds to load)

• Lack of customer reviews on both their website and Google profile

After identifying these issues, our team developed a tailored SEO strategy focused specifically on local search visibility:

**Phase 1: Technical Foundation (Months 1-2)**

We began by optimizing their website architecture, improving mobile responsiveness, and reducing page load times to under 2 seconds. We implemented schema markup for local businesses and services, making it easier for search engines to understand their offerings and location.

**Phase 2: Content Optimization (Months 2-4)**

Our content team created 12 location-specific service pages targeting neighborhoods in their service area, each with unique content addressing local needs and concerns. We rebuilt their main service pages to include more comprehensive information, FAQs based on actual customer questions, and clear calls to action.

**Phase 3: Local Citations & Link Building (Months 3-6)**

We synchronized their business information across 50+ local directories and citation sources, ensuring consistent NAP data everywhere their business appeared online. We also secured placements in local business associations, chamber of commerce listings, and industry-specific directories.

**Phase 4: Review Generation Campaign (Months 4-8)**

We implemented an automated review request system that invited satisfied customers to share their experiences online. This increased their Google reviews from 7 to 68 within six months, with an average rating of 4.8 stars.

**Results After 12 Months:**

• 215% increase in organic traffic (from 850 to 2,677 monthly visits)

• 327% increase in leads generated through their website (from 4 per week to 17 per week)

• #1 position for their primary service + location keyword combinations

• Featured in the Google Local Pack for 83% of their targeted service keywords

• 47% increase in average time on site and 32% decrease in bounce rate

The most significant achievement wasn't just the traffic increase but the quality of that traffic. The conversion rate for organic visitors improved from 1.2% to 3.8%, indicating that we were attracting more qualified prospects who were actively searching for their services.